From Twelve One Projects to Twelve One & Co.: Our Rebranding Journey and What It Means for You
At Twelve One & Co. (formerly Twelve One Projects), we’re thrilled to announce a new chapter in our company’s story. While our name has changed, our commitment to providing exceptional photography and videography services remains the same. In this post, we want to share the reasoning behind the rebrand and how it ensures that we continue to provide top-tier service while maintaining the recognition we’ve built with Twelve One Projects.
Why We Changed From Twelve One Projects to Twelve One & Co.
When we first launched Twelve One Projects, the name symbolized our focus on high-quality wedding videography and photography. Over the years, we’ve grown, refined our services, and discovered that we needed a name that better reflected our evolution and the values we hold dear. Twelve One & Co. represents a new, fresh direction for us, but it also honors the past we built under Twelve One Projects.
The Twelve One in our new name marks the date we got engaged and married, while One Twelve represents the birthdate of our firstborn child. These dates symbolize key moments in our personal and professional journey, and Twelve One & Co. reflects the continuation of that story as we move forward.
Keeping the Legacy of Twelve One Projects Alive
While our company name has changed, we understand how important Twelve One Projects is to both our past clients and our brand identity. To ensure that we don’t lose any of the valuable traffic and recognition we’ve built with Twelve One Projects, we’re maintaining the keyword “Twelve One Projects” throughout our website, blog posts, and marketing materials. This allows us to continue reaching clients who know us by that name while we introduce them to our new identity as Twelve One & Co..
We’ve implemented the necessary technical SEO changes to make sure that anyone searching for Twelve One Projects will still land on our updated site, ensuring we don’t lose any of the traffic we’ve worked hard to build over the years. Our goal is to create a smooth transition for our clients and retain the visibility we’ve earned.
What Does the Rebranding Mean for You?
Our rebranding to Twelve One & Co. doesn’t change the exceptional service you’ve come to expect from us. In fact, it’s just the beginning of an exciting new chapter. Here’s what the change means for you:
A Fresh, Modern Identity Our new name and visual identity reflect the growth and evolution of our business. We’ve updated our logo and website to align with our fresh direction while still staying true to the essence of what we do—capturing beautiful wedding memories through photography and videography.
Improved Services and Offerings With the rebranding, we’re introducing new services, such as custom wedding albums, social media video edits, and anniversary packages. We’re also enhancing our client experience, making it easier for you to book, communicate, and access your wedding photos and videos.
Same Dedication to Storytelling While our name has changed, our core mission remains the same: to create timeless, cinematic wedding films and photography that tell your unique love story. Whether you’re looking for traditional wedding photos or a cinematic wedding video, we’re here to bring your vision to life.
What’s Next for Twelve One & Co.?
As we embrace this new chapter, we’re excited to continue serving our past, present, and future clients. We’re committed to providing you with exceptional wedding videography and photography services while offering fresh, personalized ways to help you preserve your most cherished memories.
While Twelve One & Co. is our new name, we will always honor the legacy of Twelve One Projects. This rebranding marks a new beginning for us, but we’ll always be the same passionate, dedicated team that captures your love story with creativity and care.
Thank You for Your Continued Support
We want to extend a heartfelt thank you to our amazing clients, friends, and family for supporting us through this transition. Your trust and loyalty have made this rebrand possible, and we’re excited to continue creating beautiful wedding memories with you under our new name, Twelve One & Co.
Welcome to Twelve One & Co. based in Des Moines, Iowa, where storytelling and artistry come together to capture your most precious moments. We’re Donovan and Meagan, a husband-and-wife team with a shared passion for photography and videography. With nearly a decade of experience, we’ve had the privilege of traveling across North America and the Caribbean, creating films and portraits that preserve love, adventure, and family in a way that’s as timeless as the moments themselves.
At Twelve One & Co., we specialize in crafting luxury imagery and films that tell your one-of-a-kind story—whether it’s a love story, an adventure, or the life you’ve built together. Our approach is simple: we focus on creating an experience, not just providing a service. We take the time to understand who you are, what makes your love unique, and the emotions you want to relive for years to come. Each photograph and film we create is thoughtfully composed, not just to capture what you see but to convey what you feel. And while we pride ourselves on the artistry and precision of our craft, we also believe in having fun along the way. Whether we’re sharing laughter with you, your family, or your friends, we make sure that your experience is as enjoyable as it is unforgettable.
Our Approach to Portraits & Films
What sets us apart? It’s our dedication to getting to know you. We want to understand your unique love, your family dynamics, and your vision for your photos and films. We don’t just aim to capture moments—we want to capture the feelings behind them. Whether it’s an intimate portrait session or a high-energy adventure film, we’re committed to making every image and film a beautiful reflection of who you are. We don’t just press the shutter; we create experiences, moments, and memories that will last forever.
While our craft is rooted in skill, precision, and artistic vision, we believe the best results come when you’re having fun. That’s why we take the time to build a connection with you, ensuring that every shoot is full of joy and laughter, making your memories even more meaningful.
Our Story and Our Why
Twelve One is more than just a name to us; it’s a representation of our love and the meaningful milestones in our lives. It’s a name that’s deeply personal to us—and one that speaks to the love, commitment, and memories that have shaped our journey together.
It all began on December 1st (12/1)—the day we got engaged. That single date marked the start of our adventure together, one that would forever change our lives. The following year, December 1st became even more special when we got married on a beach in Mexico. But our story didn’t stop there.
On January 12th (1/12), our firstborn child entered the world, making the number “12” even more meaningful. These two dates—December 1st and January 12th—are forever linked in our hearts and have become the foundation of Twelve One & Co. Our business is built on these moments, and our name is a tribute to the love and milestones that continue to shape our lives.
Why Choose Twelve One & Co.?
When choosing a photographer or videographer, it’s important to find someone who doesn’t just capture the moment—but someone who understands the depth of the moments you’re celebrating. At Twelve One & Co., we’re not just photographers and videographers; we’re storytellers who care deeply about what you’re experiencing. We take the time to get to know you, your story, and what’s important to you so we can capture the essence of those moments in a way that’s authentic, meaningful, and truly unforgettable.
Whether you’re planning a wedding, a family session, or any other special moment in life, we’d be honored to help you preserve those memories. At Twelve One & Co., we don’t just take pictures or shoot videos—we create lasting art that reflects your love, your journey, and your story.
We’re excited to announce that we’re launching a complete rebrand! With a new name, fresh logo, and a beautifully redesigned website, we’re ready to share a new chapter of our journey with you. A big thank you goes out to Rhonda Cosgriff Designs for bringing our vision to life and creating a website that truly represents our brand. As part of this rebrand, we’re also launching our blog! Through this space, we’ll not only share more about who we are but also dive into topics that matter to you. Our goal is to become an authority in the wedding photography and videography niche, offering insights, tips, and inspiration to help you on your journey.
Be sure to check out this blog where we highlight all the amazing locations in and around Des Moines, Iowa, where we’ve had the pleasure of capturing beautiful moments. From scenic parks to historic landmarks, charming venues to stunning outdoor spots, we’ve been lucky enough to shoot at some of the best locations the area has to offer. Whether you’re looking for inspiration for your own wedding or event, or just want to explore some hidden gems in Des Moines, we’re excited to share these incredible places with you. Here is the link below.
Understanding Our Name: Twelve One & Co. – Not to Be Confused with 121 & Co. or 12:1 and Co.
At Twelve One & Co., we understand that there’s some confusion around our name, especially when it comes to online and voice searches. Whether you’re searching for Twelve One & Co. or speaking it into a voice search, platforms like Google sometimes misinterpret the name, showing us as 121 & Co., 121 and Co., 12:1 and Co., or even 12 1 and Co.. This can lead to confusion, so we want to take a moment to clarify our name and make sure you can easily find us online.
What Is Our Correct Name?
Our official name is Twelve One & Co.—spelled out with letters, no numbers. The “Twelve One” represents two important dates for us: 12/1, the date we got engaged and married, and 1/12, the birthdate of our firstborn child. These dates are a vital part of our story, and the name Twelve One & Co. reflects that personal significance.
How come when you use the voice search for our name it comes back as 121 & Co. or 121 and Co. or 12:1 and Co.?
While our correct name is Twelve One & Co., Google and other voice search platforms sometimes misunderstand the name, showing results for 121 & Co., 121 and Co., 12:1 and Co., or even 12 1 and Co.. This happens because voice search tends to read 12:1 as 121 or simply mixes up the colon as a number. Since many people search or voice-search 12:1 and Co., Google might default to showing results for 121 due to how it interprets symbols like colons.
The Importance of Our Name: Twelve One & Co. not 121 & Co.
To be clear, Twelve One & Co. is our brand’s official name, and we prefer to use all letters to represent the dates that are personally meaningful to us. The name is part of our journey and our story—something we want to preserve and share with each and every one of our clients. While Google may show us as 121 and Co. or 12:1 and Co. in certain searches, we are committed to maintaining the integrity of Twelve One & Co..
How You Can Help Clear Up the Confusion about 121 & Co. coming back when you voice search our name
If you want to help ensure the correct name shows up, here’s what you can do:
Search and Mention Us as “Twelve One & Co.” Always refer to us as Twelve One & Co. in all your communications, whether through social media, Google searches, or reviews. This helps reinforce the correct name.
Clarify in Voice Search If you use voice search, be sure to say “Twelve One and Co.” clearly. While Google might still default to 121 or other variations, helping correct the name in voice searches can make a difference over time.
Share This Blog Post If you’ve enjoyed working with us, or simply want to help spread the word, feel free to share this blog post. It will help ensure that others can easily find us under the correct name, Twelve One & Co., and avoid the confusion with other variations like 121 and Co..
Why Our Name Matters
At Twelve One & Co., we’re committed to preserving your memories with wedding photography and videography that’s as unique and personal as you are. Whether you’re searching for Des Moines wedding videographers, wedding photography services, or simply browsing for inspiration, we want you to find us under the name we’ve worked hard to build.
Our new name, Twelve One & Co., is here to stay. It’s part of our journey and serves as a reminder of the love and milestones that have brought us to this point. While Google and voice assistants may occasionally mix it up, we are dedicated to ensuring our clients can always find us with ease.
We would love it if you could go drop us a review. https://maps.app.goo.gl/g6x7uHiQjF7ZBkvk9
Conclusion
To recap, please remember: our official name is Twelve One & Co., spelled out with letters, and not to be confused with 121 and Co., 12:1 and Co., or any other version of our name. Thank you for helping us make sure that when people search for us, they find the right results, and for continuing to support us as we capture your most beautiful moments with timeless wedding photography and videography.
Thank You for Your Support
We appreciate your patience as we work on improving the search process and making it easier for people to find us. Thank you for supporting Twelve One & Co. as we continue to grow and serve you with top-quality photography and videography services!
About TWELVE ONE & CO. At Twelve One & Co., we specialize in capturing timeless moments through expert videography and photography services in Des Moines, Iowa. With a passion for storytelling, our team focuses on creating stunning, high-quality imagery that perfectly reflects your unique personality and the special milestones in your life.
Whether it’s your wedding day, a family portrait, or a milestone event, we pride ourselves on delivering authentic, emotional, and beautifully crafted photos and films that will last a lifetime. As a husband-and-wife team, we understand the importance of personal connections and the value of every fleeting moment. Our goal is to make sure each moment we capture feels as special as the day itself. Explore our photography and film services to learn more about how we can create timeless photography and videography experiences tailored to your needs.
